Cystic Fibrosis Foundation Event Logos
Cystic Fibrosis Foundation of South Carolina
In early 2013, I redesigned two logos for the Cystic Fibrosis Foundation of South Carolina to modernize them and bring them in line with new brand standards.
The Foundation was very pleased with the logos, and they are in use to this day. Their Development Director left the following recommendation on my LinkedIn profile:
Samantha is professional, creative, and thoughtful. She goes above and beyond to ensure that you are happy with your result. When re-designing several logos for our organization, she worked within the confines of our national branding standards and created beautiful options for us to choose from. If you are looking for a designer with quick turnaround and flawless design – Samantha is the one for the job.
I was the sole designer on the project, and I collaborated directly with the Development Director to create several initial concepts and then refine them into the final logos.
familiarization with events and brand standards
I was provided with the old logos and new brand standards, including colors and fonts, and then given direction on what the Foundation was looking for in the redesign.
With that information I came up with a series of primary sketches to inform the initial concepts I would send to the client.
refine selected sketches
I chose the sketches I thought were most promising, and sent them to the client to review.
finalize selected logos
The client selected their favorite concepts and gave final direction. I then finalized the logos and, after final approval, prepared and sent the final files.